Part 2

The mall experience. That Sunday me and brother in law were talking about the stores we had as teenagers. We remembered Bugle Boy, Guess,Z Cavaricci and others. Are those stores still around by the way? Anyway, Bugle boy pants I remember had a zipper on the side of them and were so cool! Classic I might say. Ok, not to confuse them with parachute pants. Although I did have those also. It all had me thinking of my book were Walt Mueller mentions "branding". Branding till this day is strong just look at a group of teenagers next time. Chances are their wearing a variety of brand logos. Walt describes branding as" a process in which a brand catches the individuals interest,and is then adopted by that individual as his or her identity,and then becomes an integral part of his life and culture". You see that everywhere. That goes for everyone not just teens, look at the Nike swoosh, McDonald's golden arches,and Adidas stripes. Branding is immediately recognizable to all. We fall into the whole branding thing. Check out this fact that I read,branding starts young ,with kids able to recognize logos at 18 months of age. That's insane! Marketers really pay attention to there stuff when it comes to advertising and so should we. We need to bring our best game when it comes to our youth. We take that swing and God hits it out of the park! Peace out!